Business

[ad_1] To the chagrin of many (well, at least the ones who don’t know), Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. But the good news is that a “new” feature in GA4, called “Data Streams,” has effectively replaced UA’s Views while offering much of the same […]

[ad_1] Communicating is what we, as marketers, are good at — translating our fabulous products and services into digestible content to wow our target audiences. At least, that’s how it should be. We likely don’t need to tell you all of the pain points that stand in the way of communicating effectively, especially when […]

[ad_1] As of February 2, 2024, Google announced an update to its SEO Starter Guide. These changes aim to make the document more accessible and relevant for beginners in the field of search engine optimization (SEO). The guide, originally launched in 2008 as a 22-page PDF, has undergone several transformations over the years. However, with […]

[ad_1] Back when “the two Steves” were working on the first Apple computer in a Los Altos garage, no marketer would’ve imagined their work would somehow affect their day-to-day business. That’s probably even more true for fashion brands, realtors and musicians, but here we are. With the introduction of the Vision Pro, yet another tech […]

[ad_1] In the effort to engage each customer, the inbound marketer must simultaneously be a thoughtful scientist, an imaginative artist and a skillful planner. What’s the magic ingredient connecting each individual area these experts must master while using the inbound methodology? It’s content, of course! What […]

[ad_1] There’s one secret ingredient that makes every clickbait headline work … No, there isn’t, but you got curious, didn’t you? That’s why we’ll address one of the working mechanisms behind successful, and sometimes deceitful, blog titles, YouTube descriptions and social media captions. In this article, we’ll explore what a clickbait article is, how it […]

[ad_1] Have you ever looked at a social media account and thought of a haunted mansion? It may sound exciting at first, but really, it’s only fun to watch from the outside. Still, you may struggle to see the value in regular social media marketing. Or you do see it, but just can’t think of […]

[ad_1] Once upon a time, we wrote a blog post that didn’t generate much attention. It should have, because it was a good topic and our writer did a great job tackling the very serious matter of funny email sign-offs. We did some digging, and decided to do two things that we know work for […]

[ad_1] Understanding your website’s performance is vital, and one key metric to keep a keen eye on is the conversion rate. With the introduction of Google Analytics 4 (GA4), things have shifted considerably from the previous version, Universal Analytics (UA). For conversion rate optimization, you now focus on a conversion […]

[ad_1] Google Analytics 4 (GA4) officially replaced Universal Analytics in July 2023, and it wasn’t a smooth transition. Unless you switched to the new Google Analytics, your analytics simply stopped processing data. If you’re still uncertain about the transition or would like some best practices to get your analytics up and running, we’ve got you […]