Marketing

A Global Strategist and Mother – Fiona Spiteri


Meet Fiona Spiteri, a name synonymous with creative thinking and strategic brilliance in the world of sales and marketing. 

As Brafton’s Director of Sales and Account Management for the APAC region, Fiona’s story isn’t just about professional triumphs; it’s about balancing a demanding career with the equally challenging and rewarding role of being a mother. 

Let’s peek into Fiona’s world, where she crafts global marketing strategies by day and embraces the joys of motherhood by night. 

A Lifelong Learner 

Fiona’s educational journey is proof of her unquenchable thirst for knowledge and her willingness to adapt and evolve. With three degrees under her belt, she’s never stopped learning.

“I have 3 degrees. Wow (Yes, wow indeed), I got my undergraduate degree in politics and international relations from the University of Sussex in England. And then, I came to Sydney to study for my master’s in international communication, which I got from Macquarie University. After that, I got my MBA from the University of Newcastle,” Fiona explained.

But Fiona’s academic pursuits didn’t end with traditional studies. She also ventured into web development, a move that showcases her resilience and readiness to embrace new challenges. 

And, as we know her now, Fiona’s diverse educational background has shaped her into a problem solver, strategic thinker and leader who’s always ready to take on the next big thing.

Finding Brafton

Fiona’s path to Brafton was a serendipitous blend of alignment and connection. While searching for global marketing agencies, she stumbled upon Brafton and was drawn to how the company presented itself.

Her initial interview with her then-manager, Tom Scott, was more than just a conversation; it was a meeting of minds. The personal touch from the CEO, Tom Agnew, further solidified her desire to join the company.

“Yes, I loved that, it really made me want to work with the company and be a part of the ever-growing community of marketers,” Fiona said, reflecting on her interaction with the CEO.

Mastering Sales and Strategy with a Human Touch 

Fiona’s role at Brafton is more than numbers and targets, it is also about empathy and innovation: She crafts marketing strategies that resonate with each client’s unique challenges and aspirations.

“I am the Director of Sales and Account Management for the APAC region. “I work with both new and existing clients, helping them to achieve either specific outcomes or targets and align their marketing with their commercial goals,” Fiona described her role.

Her approach goes beyond mere strategy. “I’m naturally a problem solver. And so, I love the fact that I get to work with businesses across various industry verticals and sizes, really in a solution-finder capacity,” she shared.

What drew her to Brafton was its strategic focus on inbound marketing. “It’s the fact that we are so strategic… We create valuable content for our clients that resonates with their target audiences’ needs and builds long-term customer relationships,” Fiona explained.

Balancing Motherhood and Career

Fiona’s life at Brafton is a harmonious blend of professional ambition and maternal devotion. Her demanding role never overshadows her responsibilities at home, and she’s determined to instill the value of success in her children.

Her story is more than a tale of career achievement; it’s a reflection of her ability to seamlessly integrate the complexities of work and family life. Through her unique approach to motherhood, Fiona intertwines her professional ethos with life lessons, teaching her children that diligence and hard work are the keys to realizing their dreams.

Fiona’s life speaks to working mothers everywhere, highlighting the power of balance, ambition and the love of family. A true inspiration, indeed.

Fiona’s Legacy in the Making

Although her path is still unfolding, she has found the secret to being an inspiring example for working mothers and professionals everywhere. What makes her so successful? It’s her ability to balance a demanding role while nurturing her family life.

Fiona’s life as a working mother, thriving in a challenging field and still finding time for her family, is a relatable example. Her story reminds us that success doesn’t force us to choose between a career and a home life.

You see, inspiration can be attainable, grounded and authentic — just like Fiona herself. Her real-life account resonates with many, making the idea of balance a lived reality.





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