Business

TikTok Docs Boosting Views and Profits with Weight Loss Drugs

[ad_1] TikTok is proving to be an effective marketing tool for yet another product: weight loss drugs. Several doctors said promoting the newly-viral weight loss drugs, which include Ozempic and Wegovy, has made them more successful from views to actual business, according to Insider. “I was giving people information and putting it out there, and […]

Good (and Bad) Advice on Branding

[ad_1] Opinions expressed by Entrepreneur contributors are their own. There’s a plethora of branding advice out there, and if you’re lucky, some of it will come from actual experts — people who have been there, done that and learned things the hard way. But not all branding advice is good advice. In fact, some of […]

Why Your Whole Team Needs to Be Involved in Company Change

[ad_1] Opinions expressed by Entrepreneur contributors are their own. Heraclitus, an ancient Greek philosopher, said that change is natural and constant. Nowhere is this adage more alive than in the business world; the entrepreneur’s origin story is built on change. Recently, Frontier Airlines enacted a change by removing its customer service phone number. This leaves […]

Turkish Airlines Flies Hero Dogs Home In Style

[ad_1] Dogs who participated in rescue efforts after the devastating earthquakes in Turkey and Syria got a special treat from Turkish Airlines — a ride in business class, rather than the cargo section, according to Insider. “It was the least we could to do show our appreciation for these heroic dogs’ sincere and heroic efforts,” […]

3 TikTok Trends Brands Must Pay Attention To

[ad_1] Opinions expressed by Entrepreneur contributors are their own. While there are mixed opinions about TikTok, there is no denying that it has earned a place among the top social media channels. Trends on TikTok shift quickly, but agile content creators can make money from their profiles. Not only was TikTok the most downloaded app […]

How to Create a Winning B2B SEO Campaign

[ad_1] Opinions expressed by Entrepreneur contributors are their own. Every business that operates online needs a comprehensive and effective SEO strategy to boost organic traffic and visibility. People generally think of SEO in terms of ranking high for popular keyword searches, but for business-to-business (B2B) companies, the strategy moves from a broad audience to a […]

How to Make Your Brand’s Content 300% More Effective

[ad_1] Opinions expressed by Entrepreneur contributors are their own. As a marketer, creating new content consistently can be a daunting, time-consuming task. The pressure to produce fresh and unique content for social media, blog posts, thought leadership and other marketing channels often causes those things to end up being put on the back burner. However, […]