Marketing

[ad_1] Almost everything in the world is about communication. Think about it. Humans are built to tell stories with facial expressions, body language, tone of voice and more. We’re also uniquely capable of understanding these cues from others. That’s not to mention everything else that reveals stuff about you: clothing, art, the car you drive, […]

[ad_1] Which of these two sentences are you more excited about? Marketers can win a lifetime supply of chocolate. You can win a lifetime supply of chocolate. * Unless you’re about to start Whole30, you’re probably more jazzed about the second one. Why? It speaks directly to you. It offers up a dream scenario in […]

[ad_1] While lawyers are experts at making compelling cases in court, many seem to have overlooked the digital verdict awaiting them online. Surprisingly, over a third of legal clients start their search for a law firm online. Despite this, the number of attorneys who report they have a website dropped from 94% in 2022 to […]

[ad_1] Marketing without an SEO content brief is like building houses without a blueprint. You might as well build sandcastles at low tide. With a thoughtfully structured brief template, you provide […] [ad_2] Source link

[ad_1] It’s true: This is one of the big ones. But should you be worried? It depends on how you’ve been handling your SEO and content creation activities. Let’s take a look at some of the highlights in this month’s core algorithm update: 1. Helpful Content Updates Are Now a Part of the Core Algorithm […]

[ad_1] Starting from scratch is both a thrilling and daunting task. No matter what type of creative you are — everyone draws inspiration from somewhere. Templates are the perfect way to exercise your creative freedom without feeling like you’re reinventing the wheel. A one-pager in particular […]

[ad_1] Social media is an ever-changing beast — from rebrands to new platforms (I’m looking at you BeReal), it can be hard to keep up. But it doesn’t always have to be that way. For example, LinkedIn has remained a mighty force in the online professional networking game.  So how do you harness that networking […]

[ad_1] There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And it’s kind of embarrassing if you’re a professional who wants to create work you’re proud of. Whether you’re an up-and-coming content writer or an […]

[ad_1] In internet culture, when two fictional characters are in a relationship (or everyone thinks they should be), they get a “ship name.” And if those characters happened to be finance and technology, their ship name would be “fintech.” It works, right? Financial technology, or fintech, is a marriage between the financial services and tech […]

[ad_1] To the chagrin of many (well, at least the ones who don’t know), Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. But the good news is that a “new” feature in GA4, called “Data Streams,” has effectively replaced UA’s Views while offering much of the same […]