Marketing

[ad_1] Welcome to the age of fast-paced, high-content media — have you seen the newest trend? If not, no worries, because it’s just been replaced with another, much more compelling internet phenomenon. And another. And another. Unfortunately, Googling “latest internet trends” isn’t going to give you or your marketing strategy a full picture of what […]

[ad_1] Based in sunny South Africa, Jonathan Kowensky — better known as Joni — is our wonderful Senior Developer. As a thrill seeker with exceptional puzzle-solving skills and a thirst for knowledge, Joni is, what we’d call, a king of all trades.  Computing has always been a passion for Joni, who has been playing with […]

[ad_1] If you haven’t downloaded TikTok or learned any trending dance moves since the platform’s release in 2016, then you’re probably in the minority. The app has skyrocketed in popularity, with over 1 billion active users, according to Hootsuite — and it doesn’t look like that number is going down anytime soon.  But, just because […]

[ad_1] What does it mean to be a woman in the United States today — and to succeed in business? This blog is not about how women can measure up to men in business, but how women have broken all odds, and fought for what is necessary and important for equal rights in the workplace.  […]

[ad_1] On Content People, host Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable advice for listeners. Tune in to hear from experts in various media, and get inspired to find contentment in your own creative career. Episode #13 Summary Caroline Winkler is […]

[ad_1] You’ve probably heard it before: the best marketing strategies and tactics are only as good as the technology you use to execute them. And while that may be the truth, building an effective B2B marketing tech stack can be a daunting task. With thousands of tools and services available, it’s hard to know which […]

[ad_1] Those with their finger on the pulse of the marketing world know of the vast opportunities LinkedIn offers: Building brand awareness. Boosting follower engagement. Generating leads. Guiding prospective clients down the sales funnel. Closing deals. Whether you’re a LinkedIn beginner or an old pro, this social media platform has plenty of untapped potential for […]

[ad_1] Throwing money at your marketing team and having them plaster social media with your brand logo won’t win over the hearts and minds of your target audience. Not to mention, while “promotion” and “marketing” are often thought of as synonymous, there are some key differences to be aware of. As such, your business should […]

[ad_1] Email has become an extremely important element of digital marketing efforts in almost every industry. If you get great engagement and customer interaction through your emails, then you’re likely celebrating the fact that you’ve got that part of your advertising down. But, if you’re struggling to achieve that same success, then you may be […]

[ad_1] On Content People, Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable advice for listeners. Tune in to hear from experts in various media, and get inspired to find contentment in your own creative career. Episode #12 Summary Liv Albert is the […]