Marketing

[ad_1] Following the latest and greatest B2B marketing trend may not revolutionize your business, but the knowledge can help you keep a pulse on the competition. When you can take a step back and look at your place in the market and the trends impacting it, you’ll be able to make more strategic decisions. B2B […]

[ad_1] Brafton recently turned 13. Thank you for the cards and birthday punches. In that span of time, a lot has changed about Brafton, about content marketing and about consumer search behavior. And we’ve redesigned our website many times over to accommodate these evolutions. Our blog in particular recently made it to year 13 – […]

[ad_1] If you’re a marketer, you’ve no doubt heard the terms multichannel and omnichannel bouncing around. And while they kinda-sorta mean similar things, they are actually two separate marketing practices that, perhaps not-so-coincidentally, will ensure your brand’s widespreadness, consistency and omnipresence — both online and off. We’re going to break down these 2 strategies in […]

[ad_1] When I’m not typing away creating marketing content, you can often find me mashing keys while playing video games. Whether I’m surviving the night in Minecraft or fending off enemies in Skyrim, I’m almost always checking my health bar to see whether I should stand my ground or flee to fight another day. While […]

[ad_1] Content marketing is only about creating copy, right?  Wrong. Obviously, crafting the messaging for brands is a staple task — without the all-important words within a campaign, there would be very little to entice potential customers with. But, the way marketers manage content production, storage and data analysis is extremely important for success. Without […]

[ad_1] Seasoned project managers know that powerful collaboration is at the heart of every successful project. That involves overseeing many moving parts to ensure every aspect of a marketing campaign comes to fruition just as planned.  While some professionals are afraid to take on such a challenge, this is music to Oscar Franco’s ears. Here […]

[ad_1] On Content People, host Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable advice for listeners. Tune in to hear from experts in various media, and get inspired to find contentment in your own creative career. Episode #15 Summary Kelli Corney has […]

[ad_1] If you’re considering joining the 93% of marketers who plan on developing a content marketing strategy, you’re probably wondering where to start. The trick is finding the value in content marketing as it relates to advertising. While there are many different types of content to produce, how you use them to serve your audience […]

[ad_1] Search engine optimization (SEO) can sometimes feel like a never-ending game of whack-a-mole for digital marketers, so it’s no surprise that some tasks fall by the wayside. Local SEO is on your to-do list, but for some reason, it keeps ending up on the back burner. So what are some quick (and not so […]

[ad_1] Inbound marketing, or “pull marketing,” has proven much more effective than traditional outbound marketing efforts, also known as “push marketing.” In 2023, marketers are investing more in their inbound methodology, which tracks with the evolving nature of search engines, technology and the customer-centric world in which we now live. But what does that have […]