Marketing

[ad_1] Have you ever walked into a new room and felt totally at home? The design makes sense, the furniture tastefully complements each other, and the color and lighting work together — everything feels put in place. In a room, this is known as feng shui. On a website, this is called information architecture (IA).  […]

[ad_1] On Content People, host Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable advice for listeners. Tune in to hear from experts in various media, and get inspired to find contentment in your own creative career. Episode #18 Summary Annnnnnd Season 1 […]

[ad_1] With a history of taking stories from their initial concept all the way through to the final product, Ruairí Tobin is no stranger to a challenge. This has been clear since he joined the team here at Brafton. But, how did it all begin for this marketing professional? We spoke with Ruairí to hear […]

[ad_1] Video may have killed the radio star, however, it’s been much better for real estate agents — many of whom have used video marketing to transform their practices for the better. A well-made real estate video — whether a virtual tour shot by phone or aerial footage captured by drone — can be an […]

[ad_1] On Content People, host Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable advice for listeners. Tune in to hear from experts in various media, and get inspired to find contentment in your own creative career. Episode #17 Summary Filmmaker and comic […]

[ad_1] On Content People, host Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable advice for listeners. Tune in to hear from experts in various media, and get inspired to find contentment in your own creative career. Episode #16 Summary Jared Meyers, President […]

[ad_1] Your website is the face of your company, and it’s essential to make a good first impression. A well-designed website can enhance your brand image, increase conversions and boost customer satisfaction. However, creating a website that meets your customers’ expectations can be challenging. With the rise of digitalization and remote work, the competition in […]

[ad_1] Self-care, therapy, wellness and mental health are not just buzzwords for marketers to cling to. These are real actions and lifestyle changes that affect someone’s day-to-day and how they interact with the world.  A Kaiser Family Foundation survey found that 90% of Americans feel the country is experiencing a mental health crisis. Mental health […]

[ad_1] Not long ago, the software-as-a-service (SaaS) model was an esoteric concept that only the most cutting-edge technology companies were exploring. Nevertheless, as more organizations trade in the digital economy and increasingly migrate their data and IT infrastructures to the cloud, SaaS has become one of the most important keys to success in digital marketing. […]

[ad_1] In 1996, Bill Gates wrote a simple phrase that has been used (and over-used) by digital marketers ever since: Content is king. He was right. Content is a crucial part of basically every online activity today. An entirely new branch of marketing was born thanks to the proliferation of the internet, and its importance […]