Marketing

[ad_1] When was the last time you stepped foot into a library or bookstore? For some of us, the smell of books, paper and the lust for knowledge keeps us going back to these hallowed halls. On the other hand, the rise of digital books, audiobooks and podcasts has made it more convenient for readers […]

[ad_1] Creating a project plan you understand is easy, but what if you want a chart that your entire team can read without difficulty? Can that be done? Not only can it be done, but it’s also a simple process. Or at least, it can be with the help of a Gantt chart. You can […]

[ad_1] Have you ever met someone who radiates creativity, intelligence and passion? Someone whose energy is contagious and whose work leaves you in awe? That’s Ashlee Sierra, a bold and brilliant creative force to be reckoned with. Ashlee’s journey at Brafton began in 2021 — she quickly climbed the ranks from a content writer to […]

[ad_1] Brafton’s Monthly Newsletter from the Social Team 🌱 🌎 Did you know that April is Earth Month? 🌎 🌱In this month’s newsletter, we’re taking a look at the intersection of social media, sustainability, and the environment. In this month’s edition, you’ll find: Surprising facts on the carbon footprint of social media… A spotlight on […]

[ad_1] Your brand has something important to say. So important, in fact, that you’ve probably spent time, effort and money crafting well-researched, carefully worded, visually appealing content to say it in just the right way. And, that’s great. Now, how will you get people to listen? Social media marketing and online advertising are the podiums […]

[ad_1] Recent years have shown us that digital transformation is here to stay, especially as business landscapes become more complex and interconnected. And in the marketing industry, the adoption of artificial intelligence (AI) has been particularly salient.  With the growth of this tech top of mind for digital marketers, you might be wondering if taking […]

[ad_1] There are more main characters in inbound marketing than the average movie or novel could handle, but we marketers are the talented jugglers who give numerous types of content marketing a chance to shine. It takes skill to build a content marketing strategy that includes varied content creation and distribution, namely because each piece […]

[ad_1] How patients seek out new health care organizations has dramatically changed since the advent of digital marketing. In the past, people might’ve been content just looking up the closest provider that takes their insurance and heading there. Because what else do you need to know? Or, maybe the better question is, what else could […]

[ad_1] Editor’s Note: This article will be updated regularly. Last updated on April 14, 2023. The Google search algorithm is a highly sophisticated system that helps millions of people around the world find the information they’re looking for in a matter of seconds. Although each search happens in an instant, there’s a lot going on […]

[ad_1] Lead-to-close marketing represents the end-to-end journey from generation to a closed deal. It’s an essential part of the sales cycle, but too often businesses suffer from a dwindling sales pipeline or low conversions.  So, what’s the solution? Whether you’re building out your sales funnel, fumbling at the finish line or you just want to […]