Marketing

[ad_1] More than 90% of customers read reviews before making a purchasing decision. This means most of your potential sales are at the mercy of what former customers say about your products or services. Unfortunately, study after study has concluded that an unhappy customer is more likely to leave a review than a happy customer. […]

[ad_1] When I went to business school, my core curriculum was filled with every commerce course in the book. From accounting and finance to economics and IT, the goal was to turn students into well-rounded business professionals. After dabbling in different courses (and admittedly suffering through accounting), I found my calling in marketing. Finding a […]

[ad_1] ​​LinkedIn’s status as the social network most attuned to the business world gives it a unique place in business-to-business content marketing. Advertising on LinkedIn can take many forms, but one of the most effective ways may involve sending sponsored messages through the platform’s built-in communication channel, InMail. This kind of LinkedIn marketing requires a […]

[ad_1] Maintaining the attention of your audience isn’t always easy with content creation. Unfortunately, most consumers don’t have the time or motivation to read through your carefully crafted webpage — and images alone aren’t enough to convey the messages you need to get across.  That’s where corporate videos come in.  There’s minimal effort involved for […]

[ad_1] Want to make your higher education institution a household name? Nothing gets you there as efficiently as search engine optimization (SEO) digital marketing. Long gone are the days when parents or prospective students looking for an educational opportunity would visit your school to find out more about you. Now, they look online — specifically, […]

[ad_1] You invest in marketing. You create content. You see what happens. How much money did you make? How much more loyal are your customers? What was the ROI on that tweet you sent back in April? If you can’t answer these questions, then you’re unfortunately not equipped to measure marketing effectiveness. And if that’s […]

[ad_1] From the moment he began writing as a child, Chris Whitbeck had a natural flair for weaving words together. In October 2022 — a year after joining Brafton — he became one of the company’s senior content writers. But his journey isn’t one that was built upon overnight successes and good luck. It was […]

[ad_1] Don’t let your brand be camera-shy. Corporate videos are becoming increasingly popular among marketers. With so much competition out there, your business can’t afford to get left behind. Getting in front of a camera and explaining your business might sound daunting, but this doesn’t have to be the only way to create video-based content. […]

[ad_1] Which one of your elevator rides are you the most proud of? Oh, you’re not proud of them?  That’s understandable. We don’t think about how elevators work, just like we don’t think about the brand behind attention-grabbing videos. And yet both work. We don’t take the elevator for excitement, but for convenience and time-saving. […]

[ad_1] The year is 2999, and you’re in the market for the new video briefs — digital boxer briefs that roll continuous nature and wildlife clips while you wear them. OK, maybe not. But the year is 2023 and you are looking for information about a corporate video brief — the document kind — as […]