Marketing

[ad_1] It’s always fun arriving in a new city and getting to experience everything through a fresh lens. This excitement only lasts for so long, though, until you need to find your hotel or a place to eat. For this, you’ll need a map or guidance to get there; without directions, you may quickly get […]

[ad_1] The passions that make up a person reach far beyond their job description. For Sofia, being creative and supporting her passions outside of work paints a truly vivid picture of someone who is driven, artfully focused and infinitely interesting.  Sofia puts her all into everything she does in the creative department. Her work shows […]

[ad_1] Things at your health insurance company are … fine, you suppose. You have a sizeable lineup of clients. You can’t please everyone, so some leave before more inevitably come in to replace them. Your team designed a website, but you have to admit it’s not getting as many visitors as you’d like. Your team […]

[ad_1] Videos as a marketing tool have been around practically since the dawn of video. The first video ad on TV was a 10-second spot for the Bulova watch company based in New York. Many years later, in 2005, YouTube’s first video would be uploaded (it was appropriately called “Me at the zoo”). Neither video […]

[ad_1] Product quality trumps everything. It sounds nice, but that’s not always the case with consumer audiences. And it’s especially not when it comes to the film industry. How else can you explain the continuing popularity of the “Transformers” franchise? Or the fact that they made 8 (yes, 8) “Police Academy” movies?  […]

[ad_1] In recent years, social media has helped foster communication between people all over the world, but email has been doing it for decades. In fact, a 2021 forecasting report by The Radicati Group found the number of email users around the world will reach almost 4.4 billion by the […]

[ad_1] Quick — name the brands with undeniable “stage presence” on social media! Did you think of the Wendy’s Twitter account, known for its tendency to roast competitors and commenters alike? Maybe you remembered how Dollar Shave Club’s Facebook page combines characteristic visual content with witty captions or how a certain marketing agency always knows […]

[ad_1] Brafton’s Monthly Newsletter from the Social Team In this month’s edition, we’re focusing on the importance of user-generated content — UGC for short! In this month’s edition, you’ll find: Why UGC is important for your social presence… A few great examples of UGC and how it can be used… And a few ways you […]

[ad_1] Landing page design is, in many ways, a mix of art and science. It has a distinct purpose: to sell someone on your product or service. But while many effective landing pages have similar features in common, if they all looked the same, the reader would immediately lose interest. That’s why you have to […]

[ad_1] Let’s kick this thing off with a true statement: Anyone can have a blog. And I truly mean anyone. If agency life has shown me anything, it’s that even the most niche of niches, and jargon-riddled industries that would make Albert Einstein scratch his head, have blogs.  And it’s because of content marketing. Lucky […]