Marketing

[ad_1] I’ve been writing for as long as I could hold a pen and telling stories even longer. For me, artificial intelligence (AI) was like the radioactive spider that bit Peter Parker: It gave me the superpower of automated content creation.  The thing about superpowers — at least for me and Spider-Man — is that […]

[ad_1] Stop me if this sounds familiar: You’ve been struck by the perfect idea for a new piece of content and started to put your (metaphorical) pen to paper. With a few hours of writing under your belt, you step back to see what you’ve written. As you begin proofing the next great content marketing […]

[ad_1] On March 5, 2024, Google released two updates, one involving changes to multiple core systems and the other redefining the identification of helpful content. This includes a refreshed look at spam policies — a list that’s already expansive. Google says the core update is more complex than others, tweaking multiple systems — particularly those […]

[ad_1] Email is a highly effective marketing tool, but one piece of the puzzle is often missing: an optimized email signature. Like a call to action at the end of a blog post, a strategic email signature can make a lasting impression on your contacts. Ending a B2B marketing email with a concise phrase […]

[ad_1] When it’s allergy season you ask for a “Kleenex” instead of tissue paper; you might enjoy a “Popsicle” on a hot summer day instead of an ice pop; and you “Google” something when you need to search the internet for information. This is expert branding in action. Some companies […]

[ad_1] Few – if any – successful content marketers just wing it. Sure, you want to constantly evaluate content performance and make changes as needed. But you should never be in a position to just churn out content with no clear content management strategy or content goal in mind. Every content piece, from blog post […]

[ad_1] Have you ever considered how important your font can be? Think about it this way: Have you ever read something and mistook one letter for another? And for a moment, you have to do a double take and figure out what’s actually being said. Like, there’s no wayyy that a grocery store is actually […]

[ad_1] Fluffy phrases are the empty calories of content creation. They might bulk up your word count, but they starve your message of meaning.  A dollop of fluff might be a minor distraction to readers — but too much can quickly tip the scales. Verbosity can make your copy unreadable, untrustworthy and even spammy. What […]

[ad_1] In pretty much every science fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes go, it’s right up there with robot butlers — and while we’re still doing our own butlering (tragically), voice assistants have become an everyday […]

[ad_1] While charities are committed to supporting people or specific causes, simply relying on noble intentions isn’t enough in today’s digital era. You need strategic storytelling to amplify your mission and ignite change — and that’s where content marketing steps in. At Brafton, we know that teams dedicated to helping others need support themselves. We’re […]