Marketing

[ad_1] Before I was born, my parents drove Chevy Camaros that would later become classics. I heard enough stories to fall in love with everything about those cars — except, of course, the modern-day price tag, which can easily reach $200,000. I figured I’d just have to give up the family legacy of American muscle. […]

[ad_1] In today’s vibrant, fast-paced online landscape, banner advertisements play a crucial role in capturing your target audience’s attention and driving brand awareness. While these display ads have been around for some time, they continue to serve as eye-catching digital billboards for web page visitors, allowing marketers to deliver targeted messages across strategic platforms. But, […]

[ad_1] Cliches get a bad rep: “don’t judge a book by its cover,” “the early bird catches the worm,” “fighting like cats and dogs,” and so on. You’ve likely heard dozens of these common sayings, as well as been warned off using them altogether. But why? It’s not because they’re not true — if […]

[ad_1] As content marketers, we’re well aware of how Google is always going through transformations. Well, at the end of last year, they mutated again. By now, we’re used to it — and in a vast majority of cases, we’re here for the changes! Google strives to provide a second-to-none user experience to millions of […]

[ad_1] Every content marketer wants to believe their work is life-changing. However, only some of us can say it without a doubt.  I’m not talking about the geniuses who came up with classic campaign slogans that get stuck in your head or transcend to meme status. Nope — I’m putting this spotlight on health care […]

[ad_1] Content Marketing Strategist. Senior Content Marketing Strategist. Account Director and espresso extraordinaire. These are just a few titles Allison McMillan has held right here at Brafton — and she’s worked hard to earn every one. Whether you’re hoping to jump into the wild and wonderful world of agency life or just want to find […]

[ad_1] Organic traffic needs the appropriate infrastructure to commute on before it can be directed and driven. For search engine optimization (SEO), those highways are constructed using quality content, an exceptional user experience (UX) and link building, among other components. Link building is an integral part of what makes organic traffic flow to the destinations […]

[ad_1] Does your company need an SEO content writer? How do you know? What should you look out for when you’re shopping for the right content writing service? A lot of business owners question whether they should use professional writing services. Problem is, if you don’t live in the marketing world yourself, it can be […]

[ad_1] In today’s fast-paced content marketing landscape, it’s crucial to make informed decisions based on concrete data rather than gut feelings. Tracking competitors’ SEO metrics such as page ranks and backlink profiles has become a key strategy. However, marketing directors already have to keep up with a deluge of data, evolving trends and emerging technologies. […]

[ad_1] There are tons of ways to communicate with those around you — and the same goes for your marketing. Within each industry and market, there are large groups of target audiences that may be shopping for a particular product or service, but how can brands effectively engage with these people? And how can companies […]