Marketing

[ad_1] Chances are, if you use the world wide web, you’ve been asked about cookies. Unfortunately, this doesn’t have anything to do with delicious baked goods. Whether you’re an IT expert or just an average internet surfer, this topic impacts you more than you may know.  Personal data is a primary focus for many internet […]

[ad_1] If you grew up watching “Shrek,” you’ve probably picked up more than a few life lessons, but the one that stands out the most is the onion metaphor. (“Ogres have layers. Onions have layers. You get it? We both have layers.”) And, our HR director, Jeremy Corb, is someone who has a lot more […]

[ad_1] Amid all of the marketing goals for any ambitious campaign is one that reigns supreme: to make money. Sure, bringing in more organic traffic, generating new leads and increasing brand trust are goals, too.  But, they all culminate in cash flow eventually (and hopefully). So, how can we measure the return on investment (ROI) […]

[ad_1] Content marketing isn’t new, but it may be new to you, valued reader. So let’s talk about what exactly it is and why it’s so darn loveable. A few decades ago, there was only traditional advertising. Companies caught people’s attention by interrupting their TV-watching with commercials, catching their eyes with billboards while they were […]

[ad_1] How do you announce your new product to the world? The launch is a critical moment in any product’s life cycle, and deserves careful thought and consideration. While the details of every announcement will differ — after all, no two companies or products are quite the same — there are a few features that […]

[ad_1] As if the world of content marketing needs more acronyms, we’re now faced with the real-world dilemma of HTTP and HTTPS.  In 2014, Google announced its intent to make the internet more secure. To do so, it moved its Google domain-specific websites over to HTTPS with the goal of forcing other sites to do […]

[ad_1] As a pillar of most marketing strategies, SEO is an absolute necessity when it comes to increasing organic search traffic. I mean this metaphorically, of course, but think about the most beautiful ancient buildings, the ones with actual pillars — the Pantheon, the Parthenon and the Temple of Hephaestus. These Greek and Roman structures […]

[ad_1] If you’ve worked in Google Search Console over the last 18 years, you’ll have uploaded and updated a sitemap more than once. The sitemap protocol was originally introduced in 2005 as a unified communication method for site owners to inform search engines about their content structure. Notice that we’re talking about a communication channel, […]

[ad_1] Insurance companies face scores of challenges these days, not least of which is economic uncertainty and digital transformation — making it increasingly difficult to sell potential clients on policies. However, other, more controllable aspects of an insurance company’s digital marketing strategy can be tailored to help them reach the right people. A lot of […]

[ad_1] It’s plain to see that the online space is only getting more and more crowded — and attention spans in the digital age are fleeting. This is making for a more complex digital marketing landscape.  That means simply churning out copious amounts of content won’t be enough to reach prospective customers and boost brand […]